| The product labels that adorn your products are very | | | | explains pre/post production runs, label design and |
| important to how well your products sell. The product | | | | other label printing services. |
| label is either the first and only marketing or sales pitch | | | | Choose the label material that best works for your |
| customers see, or it is the last thing a customer sees | | | | product. If you have a food product or other kind of |
| and is what makes or breaks the sale for you. | | | | short-term product that needs a label, you may want |
| Therefore, you need to put sufficient time and energy | | | | to laminate them to protect the ink. Film product labels, |
| into designing and printing your labels. Custom label | | | | generally called BOPP, work best for packages that |
| printing can be more complicated than it looks, with | | | | get wet, like bath gels. You can also get your label |
| choices of materials, coatings and glues, as well as | | | | stamped with gold or silver foil for a fancy splash of |
| design and color choices. Here are some key things | | | | color with many types of label material. Ask your |
| you should know before you get started: | | | | printer for details. |
| 1. You can search for label printers online and get bids | | | | Choose a label size and shape that complements your |
| from many printers to compare and get the best price. | | | | product. Obviously, the bigger the product, the bigger |
| 2. You don't need to worry about finding the right | | | | the label. The most common label shapes are |
| paper or material for your labels; label printing | | | | rectangle, square, oval and circle. You can get |
| companies should have all the different types of | | | | custom-shaped labels printed for extra costs. Again, |
| material you could want. | | | | checking this out on various printer Web sites is your |
| 3. If you only need a small number of labels printed, | | | | best bet. |
| you can use digital label printing. | | | | Get your colors tested. Run a small test batch of |
| 4. You can even do your own label printing on a laser | | | | labels on the material you intend to use to check the |
| or inkjet printer, although they won't look quite as | | | | color printing. Many printers use traditional four-color |
| professional as ones printed by a professional printer. | | | | CMYK printing processes that combine cyan, magenta, |
| If you have an idea of what you want your label to | | | | yellow and black to make all colors. Newer digital |
| look like, here are some resources and ideas to help | | | | printers are capable of mixing seven colors for a truer |
| you get started: | | | | color. Either way, ask for a printed proof of your |
| Look online for printers that print labels often. Many | | | | product label before paying for a full print run. Ask if |
| have different sizes of labels and will list their prices for | | | | you can run a small batch so that you can see any |
| these sizes on their Web sites. has an easy | | | | color variation that is bound to happen. The variation |
| step-by-step ordering process and a good FAQ page | | | | shouldn't be bad - just a shade lighter or darker is |
| for people who are new to label printing. Blue Ribbon | | | | normal. |
| Tag & Label Corp. ( has a great page that | | | | |