| style="font-weight: bold;">Catalogs — What Are | | | | So many technologies were integrated in the |
| They? | | | | production as the modern era comes close. Enormous |
| Catalogs are what most businesses use these days | | | | changes can be seen like in the prepress systems, |
| to complete their marketing plan. They are also known | | | | inks and paper. Truly we can say that printing has |
| as booklets, manuals or booklets. They are commonly | | | | shifted from being an art to science. |
| printed in full color to elicit high level of reader response. | | | | To get the picture about the whole process of catalog |
| Most of the time, they are used in direct mail marketing | | | | printing, here are the printing methods that contributed |
| to heighten your return on investment. | | | | much in the development of catalog marketing. |
| There are many benefits of using catalogs in business | | | | 1. Letterpress Printing. Considered to be the oldest |
| advertising. They are primary the tools usually used in | | | | printing method, the letterpress printing is known for |
| securing orders from customers. No doubt there are | | | | producing several copies of an image that are derived |
| an increasing number of companies who lean on | | | | from frequent direct impression of inked and raised |
| catalog marketing to amplify their product sales. Well | | | | surface on rolls of paper. It is commonly utilized in |
| we could not blame these companies because | | | | printing labels as well as periodicals. |
| catalogs offer great benefits that are achieved at a | | | | 2. Gravure Printing. Referred to as a high quality |
| bargain price. | | | | technique in printing, gravure can create images that |
| Advantages of Catalogs | | | | possess permanent tone impression akin to a |
| Among the upsides of catalogs is the low operating | | | | photograph. This method makes use of a metal |
| costs. Imagine you can drive your marketing sales into | | | | cylinder where the image is engraved. The process is |
| sky-high while enjoying little expense in the catalog print | | | | used for printing catalogs, magazines as well as |
| production. This means making more money at a very | | | | pressure-sensitive labels. |
| economical cost. | | | | 3. Offset Lithography. An offset printing process, the |
| Another positive aspect of catalogs is that | | | | offset lithography is the method that is suitable for |
| they’re not only designed for librarians as what | | | | producing large quantities of printing jobs. Usually the |
| most people know. They’re being used | | | | products that are manufactured using this process are |
| nowadays as product manuals or pamphlets informing | | | | the catalogs, business forms, legal documents and |
| the customers about the latest services and products | | | | newspaper. |
| that a company is offering. The catalog is | | | | 4. Flexography. The printing process that is said to be |
| characterized as a smaller version of a publication that | | | | the fastest of them all is the flexographic printing. It is |
| indicates a product for sale, a detailed description of | | | | better known as flexography. This printing process |
| the product, along with the price and the product. | | | | utilized rubber plates which contains a somewhat |
| The Printing Process | | | | raised image. The plates revolve around a cylinder to |
| Printing the catalogs has come along way. Printing has | | | | move the image to a substrate. This process is used |
| been improved into a high-speed production process | | | | to print magazines, newspaper, business forms, |
| where any type of job can be produced in that instant. | | | | catalogs, and many more. |