| If you are planning to sell your own bottled goods to | | | | will need to find labels that are resistant to dramatic |
| retailers, you will need to learn a bit about the ins and | | | | temperature shifts, water and even the ingredients of |
| outs of bottle labeling. There are a few things for | | | | your product. This requires both a quality surface and |
| which you should be on the lookout when finding a | | | | an appropriate adhesive. |
| printer to handle your labeling needs. Consider these | | | | Third, bottle labeling should feature easily scannable bar |
| three important aspects of bottle labeling: | | | | codes. Poor bar codes are a headache for retailers |
| First, make sure your labeler can produce labels that | | | | and customers alike. They decrease efficiency and |
| are fade resistant. Your bottles' labels will be exposed | | | | can result in fewer subsequent orders. Make sure the |
| to light for extended periods of time, and their | | | | bar codes on your labels scan easily. |
| attractiveness to consumers will, in large measure, be | | | | Bottle labeling requires thinking about some factors that |
| dictated by the labels they feature. Bottle labeling | | | | don't often come up in other labeling discussions. By |
| experts should be able to provide you with labels that | | | | being aware of your need for scannable, strong and |
| will look new for the whole of your product's shelf life. | | | | fade-resistant labels, you will be able to make better |
| Second, remember that your bottled goods will be | | | | bottle labeling decisions. The right labels can make a |
| subjected to circumstances that are a bit different | | | | huge difference in sales numbers. Don't overlook this |
| than those experienced by other labels. As such, you | | | | critical aspect of the product and its marketing. |