| To reseal or not to reseal that is the question. In our | | | | costs, whether it is being able to reassign employees |
| world today everything is fast pace. Time becomes a | | | | to other tasks, speed and most importantly customer |
| major issue and we try to cram everything into a few | | | | satisfaction ensuring return customers to the brand. |
| moments. However, when it comes to our food at | | | | Every business wants to be different and wants to |
| home, with our fast paced lifestyle we tend to forget | | | | sell, one major distinction that is becoming highly |
| that foods freshness doesn’t last forever. Whether | | | | popular is packaging. They see packaging as a |
| it is freezer burn or unsightly mold, if you don’t eat it | | | | marketing tool, and each retailer wants different |
| someone or thing will. | | | | packaging to reinforce its market position. Not only that |
| How can we stop this from happening you might ask? | | | | but many view packaging as a weapon, and they |
| Well, with that we have some good news and some | | | | often ask for packaging that is exclusive to them. |
| not so good news. The bad news here is that mold or | | | | Packagers respond with a range of solutions, from |
| freezer burn is pretty much inevitable if you forget | | | | structural innovation in secondary packaging to graphic |
| about your food items. Good news, you can definitely | | | | solutions on primary containers. At the end of the day |
| slow down the process with sealable packaging. Lets | | | | the thing that makes money is capturing clients, |
| face it, sometimes you just want 2 or 3 biscuits for | | | | ensuring that they are happy with the product and |
| dinner and the rest some how ends up going bad in | | | | continues to return for not just that one item but an |
| your refrigerator freezer because you forgot all about | | | | array of items that your company may or may not |
| them. | | | | create in the future. |
| Consumers who consistently indicate that they are | | | | As a business person, you may ask yourself, why |
| crunched for time and looking for convenience have | | | | would I want to place my items in a recloseable/ |
| certainly gotten their wish in recent years, as | | | | resealable package? Simple: |
| manufacturers have introduced easy-to-open, | | | | • Keep your Brand top of mind |
| re-sealable packages for an array of products. | | | | • Value added features grow sales |
| Everything from baby wipes to Beer Nuts(TM) now | | | | • Portability and Containment |
| comes in re-closable convenience-driven packaging, | | | | • Protection and Freshness |
| and dairy foods are no exception. Re-sealable | | | | • Easy to store and reduces waste |
| packaging is not a new feature, but it is only in the past | | | | In our environment today, to have a sustainable project |
| few years that food companies have taken | | | | that is eco-friendly appeals to a large portion of all |
| advantage of this technology in such large numbers, | | | | buyers. Because our environment and ecosystem is |
| fueled by consumer demand for convenience and time | | | | becoming a very hot topic many consumers began |
| savings. | | | | switching to businesses whom support their |
| Many companies are noticing the positive effects of | | | | environmental agenda and care. A lot of consumers |
| recloseable items. Not only does this make the product | | | | use the notion that they “don’t care how much |
| more consumer friendly but it in turns help to issue a | | | | you know until they know how much you care”. |
| scene of security because of the protective bearer | | | | Producing and environmentally friendly item that |
| around the seal. | | | | reduces waste, and protects your items for storage |
| For businesses, the benefits are many. Saving on labor | | | | and longer freshness state is great all around. |