Using Stickers As Custom Labels

s are not just for kids anymore! Even if you are notletter-size page. These can often be done on quick
interested in using stickers as a marketing campaign,print presses when you need labels now, as well as on
they have numerous other uses, including working asfull color presses for custom results. This method does
custom labels for your shipping needs.not work well for larger presses and orders, especially
Rotary Web Labelsfor the pre-cut versions. Custom die cutting orders
If you need a lot of labels, rotary web is one of themay take longer because the company has to have a
best ways to go. This is a high speed label printingdie made, whereas a typical label shape is normally in
method done on a narrow web press that results instock.
rolls of stickers. While this method can be expensive ifUses for Labels
you only need a few stickers, it is great for bulk needs.You might think that you do not need labels on a
If your labeling needs require you to place orders forregular basis. But there are plenty of times where they
stickers in the thousands, this method often ends upcan be handy:
being one of the most effective. You will receive the• Contact information. How many times do you hand
stickers on a roll to be fed into a machine or handout brochures, send out a letter to your mailing list, or
applied as needed. This method also has theotherwise contact people about your business? Having
advantage of allowing you to choose from a widepremade labels can make keeping in touch easier. Get
variety of materials and adhesives.labels made with your address, phone number, email,
Sheet Fed Labelswebsite URL, or other contact information. Stick them
If you have a small run of stickers that needs to beto envelopes, the backs of brochures, or goodies that
printed, then sheet fed label printing may be the bestyou give away.
option for you. This method works best when you• Shipping. Do you have a product that you ship out
need overly large stickers that will not work on ato customers? If you do, labels can make packaging
rotary label press or you only need a few printed. Itthat much easier. You can create sticker labels of
works especially well for one-color stickers.your return address information, or create a label that
Die Cut Labelsyou can fill out with the customer’s information
Another method for short runs of stickers is to use dieto stick to the package.
cut label printing. This can give you uniquely shaped• Branding. Want to have a giveaway? Have a
stickers or allow you to fit multiple labels on a traditionalproduct that needs to be identified as yours?