| What women want from their briefcases is the same | | | | geometric designs. Women want a briefcase that is |
| thing men want, but with some important differences. | | | | different from the ones everyone else carries and that |
| They want them to be lighter in weight, easier to | | | | is not only distinctive, but allows them to express their |
| handle, better organized, and more stylish. They don't | | | | own personality with the choice. |
| want to be limited to basic black leather, and they don't | | | | Women like the option to have briefcases |
| want them to be the size of a suitcase. | | | | personalized with metal nameplates or embroidered |
| While women like the lighter weight option, they don't | | | | monograms. This makes the briefcase uniquely hers. |
| just want scaled down versions of the men's | | | | They also want easy to operate locking mechanisms |
| briefcases. They want companies to manufacture | | | | for those times when they need to secure the |
| items specifically for women. If this means designing | | | | contents. Tiny, recessed combination wheels that are |
| briefcases with new fabrics and construction methods, | | | | difficult to work without chipping a fingernail are not |
| so be it. They also want them to be easy to handle, | | | | ideal for a woman's briefcase. |
| meaning that padded handles and shoulder straps are | | | | Pricing of briefcases is also important to women. |
| basic necessities. Cross-body straps or the option to | | | | Whereas a man may buy one briefcase and carry it |
| carry as a backpack are nice features to have. | | | | every day for many years, women like variety. Quality, |
| Extendable handles and wheels are also popular, | | | | affordable briefcases make it easier for her to have |
| especially if the wheels can be removed for air travel. | | | | more than one, allowing her to match the style or color |
| Women tend to want more organization in their | | | | to the season, the occasion, or even her wardrobe. |
| briefcases. Separate compartments for files and | | | | In general, women don't want briefcases designed for |
| pockets for their cell phones or PDAs are usually | | | | them that are just smaller versions of the men's styles. |
| considered vital additions. It is even better if there are | | | | They want manufacturers to consider the ways that |
| pockets for wallets and snaps to hold key rings, | | | | women use briefcases differently than men, and to |
| eliminating the need to carry a separate handbag for | | | | design products that reflect the difference. For |
| essentials. Interior pockets for makeup, hairbrushes, | | | | example, women use shoulder straps on briefcases |
| and even lunch are also popular options. Pen loops and | | | | much more often than men, who tend to carry them |
| business card holders are also nice to have. | | | | by the handle alone. Therefore, the shoulder straps on |
| Style is also important to women. They want to | | | | women's briefcases should be padded, non-slip, and in |
| choose their favorite color, whether it is black, purple, | | | | appropriate lengths. Fortunately, manufacturers have |
| pink, or blue. If they want a whimsical touch, they want | | | | been paying attention, and many are now designing |
| to be able to find animal skin prints or interesting | | | | styles especially for women to meet their demands. |