| There are many factors that come into play when it | | | | speaker's topics more specific and well framed? b. Is |
| comes to determining a speaker's worth in terms of | | | | the speaker using the platform as a marketing |
| the fees they charge to speak. Here are some key | | | | opportunity (to market themselves and their products) |
| areas to focus on to help you make this determination: | | | | ? c. Are they using the platform to deliver a |
| 1. Who they are - do they have name recognition? a. | | | | presentation that is thought provoking and provides |
| Do they have name recognition because they are an | | | | take away value? 9. Credentials can play a big part in |
| expert on a certain topic? b. Do they have name | | | | what people are able to get for speaking. 10. The |
| recognition in a certain field or industry? c. Do they | | | | length of time involved - how long will they be required |
| have public name recognition or corporate name | | | | to be on the platform? Will they be asked to attend |
| recognition? 2. How unique are they in terms of what | | | | any other functions (dinners, meet and greet etc)? . 11. |
| they speak about? Are they considered to be the | | | | Location - where is the meeting being held and how |
| number one expert on this topic or in this field? 3. How | | | | far does the speaker have to travel to get there. 12. |
| much in demand are they? 4. What kind of events | | | | Does the speaker have a book on the New York |
| they have spoken at before? What size audiences | | | | Times best- seller list? a. Has the speaker had much |
| and in what kind of venues? 5. Are they being asked | | | | media coverage? b. Have articles been written about |
| for by name? 6. Evaluations from past speaking | | | | them? c. Have they been interviewed for publications? |
| engagements - how are the evaluations from | | | | d. Have they been quoted as the authority on a certain |
| attendees coming back? 7. Client testimonials - are | | | | topic? There is no simple answer to what fee a |
| clients sending testimonials following speaking | | | | speaker can command or how that fee is determined. |
| engagements and is the speaker being booked again | | | | Generally the higher profile they have and the more in |
| by the hosting company or attendees? 8. Topics - are | | | | demand they become the higher their fee will be. |
| the speakers topics more general in nature? a. Are the | | | | |