Urban Sprawl: Cerritos, California's Plan To Come Out Ahead

While "urban sprawl" and "smart growth" seem to beguidelines. This change led to a spurt in the population
key phrases in the news these days-especially amonggrowth, with the population edging to just under 16,000
politicians and environmentalists, the truth is "smartpeople by 1970, only three years after the city officially
growth" can only happen when there is a plan in placechanged its name to Cerritos (chosen because it was
to grow. "Smart growth" is not a reaction to a housinglocated in close proximity to the original land grant
boom. Neither is it a way to boost a city's economy asRancho Los Cerritos).
it begins to slide into a slump. Truly smart growth is aSeeing the potential problems with continued population
new city's plan to, over years, accommodate moregrowth, Cerritos wanted to continue to grow in a
people and businesses, without comprising its naturalwell-developed manner under a policy of continual
resources or the quality of life for those who areenvironmental improvement. The standards and goals
already there. Despite what many people are labelingof the policy laid out ways to achieve a park-like
as "smart growth" in an effort to pad their own bankcommunity and still allow for commercial, industrial, and
accounts or please their more powerful constituents,residential development.
smart growth can happen. And it has in the CaliforniaThe first Cerritos General Plan was adopted in
city of Cerritos.October of 1971, to provide for a controlled urban
Cerritos is an unassuming city, less attention-hungrydevelopment. The plan itself guaranteed convenient
than its bigger brothers Los Angeles and Hollywood.access to shopping near homes, locations for a
Nestled just northeast of Long Beach and northwestmultitude of services, attractive neighborhoods, and
of Anaheim, the city of Cerritos isn't well known. Mostparks for recreation. A revised version of the General
Americans wouldn't know that it's home to CerritosPlan was adopted in January of 2004.
College (the third largest Hispanic-serving communitySo how did they do it? Approximately half of the city's
colleges in the country), Isuzu Motors America,land is designated for residential development. This
Inc.-well-known for its top-of-the-line SUV "Ascender"didn't slow Cerritos down. From 1970 to 1972, Cerritos
and pickup trucks, and United Postal Services (whichbecame California's fastest growing city with a
employs approximately 5,000 people in Cerritos alone).population increase from 15,800 to 37,700. But it wasn't
California Business Magazine named Cerritos one ofjust the residential development that was being
the best 100 Cities to do business in the state.focused on.
Incorporated in 1956 as The City of Dairy Valley,Cerritos opened the first solar-heated City Hall
Cerritos' original name reflected the community'scomplex in U.S. history in 1978. The City developed the
agricultural focus. At that time, dairy cattleCerritos Auto Square in the early '80s, which now
outnumbered the residents of the city nine to one asgenerates $10 million+ in sales tax revenue annually. In
there were less than 5,000 people living in the1997, Cerritos opened a state-of-the-art Cerritos
incorporated city. Cerritos received its charter toSheriff's Station/Community Safety Center to the tune
become a California city two years after itsof $10 million to provide residents with public safety
incorporation, which marked the beginning of its "smartservices 24-hours-a-day, 365 days a year. In March of
growth."2002, the Cerritos Library was dedicated-an
Approximately eight years later, rising property taxes88,000-square-foot building featuring art collections,
and land prices began to take their toll on dairyeducational displays and beautiful conference center s.
operations, and by the early 1960s the agricultural cruxAs anniversary gifts commemorating 50 years as a
of Cerritos was beginning to falter. In March of 1965,city, The Cerritos Sculpture Garden and a fitness
the citizens decided, in a special election, to permitwellness center at the Cerritos Senior Center were
homes to be built under strict residential developmentdedicated in 2006 to the community.