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Article #231: Urban Sprawl: Cerritos, California's Plan To Come Out Ahead

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While "urban sprawl" and "smart growth" development guidelines. This change led
seem to be key phrases in the news these to a spurt in the population growth, with
days-especially among politicians and the population edging to just under
environmentalists, the truth is "smart 16,000 people by 1970, only three years
growth" can only happen when there is a after the city officially changed its
plan in place to grow. "Smart growth" is name to Cerritos (chosen because it was
not a reaction to a housing boom. Neither located in close proximity to the
is it a way to boost a city's economy as original land grant Rancho Los Cerritos).
it begins to slide into a slump. Truly Seeing the potential problems with
smart growth is a new city's plan to, continued population growth, Cerritos
over years, accommodate more people and wanted to continue to grow in a
businesses, without comprising its well-developed manner under a policy of
natural resources or the quality of life continual environmental improvement. The
for those who are already there. Despite standards and goals of the policy laid
what many people are labeling as "smart out ways to achieve a park-like community
growth" in an effort to pad their own and still allow for commercial,
bank accounts or please their more industrial, and residential development.
powerful constituents, smart growth can The first Cerritos General Plan was
happen. And it has in the California city adopted in October of 1971, to provide
of Cerritos. for a controlled urban development. The
Cerritos is an unassuming city, less plan itself guaranteed convenient access
attention-hungry than its bigger brothers to shopping near homes, locations for a
Los Angeles and Hollywood. Nestled just multitude of services, attractive
northeast of Long Beach and northwest of neighborhoods, and parks for recreation.
Anaheim, the city of Cerritos isn't well A revised version of the General Plan was
known. Most Americans wouldn't know that adopted in January of 2004.
it's home to Cerritos College (the third So how did they do it? Approximately half
largest Hispanic-serving community of the city's land is designated for
colleges in the country), Isuzu Motors residential development. This didn't
America, Inc.-well-known for its slow Cerritos down. From 1970 to 1972,
top-of-the-line SUV "Ascender" and pickup Cerritos became California's fastest
trucks, and United Postal Services (which growing city with a population increase
employs approximately 5,000 people in from 15,800 to 37,700. But it wasn't
Cerritos alone). California Business just the residential development that was
Magazine named Cerritos one of the best being focused on.
100 Cities to do business in the state. Cerritos opened the first solar-heated
Incorporated in 1956 as The City of Dairy City Hall complex in U.S. history in
Valley, Cerritos' original name reflected 1978. The City developed the Cerritos
the community's agricultural focus. At Auto Square in the early '80s, which now
that time, dairy cattle outnumbered the generates $10 million+ in sales tax
residents of the city nine to one as revenue annually. In 1997, Cerritos
there were less than 5,000 people living opened a state-of-the-art Cerritos
in the incorporated city. Cerritos Sheriff's Station/Community Safety Center
received its charter to become a to the tune of $10 million to provide
California city two years after its residents with public safety services
incorporation, which marked the beginning 24-hours-a-day, 365 days a year. In March
of its "smart growth." of 2002, the Cerritos Library was
Approximately eight years later, rising dedicated-an 88,000-square-foot building
property taxes and land prices began to featuring art collections, educational
take their toll on dairy operations, and displays and beautiful conference center
by the early 1960s the agricultural crux s. As anniversary gifts commemorating 50
of Cerritos was beginning to falter. In years as a city, The Cerritos Sculpture
March of 1965, the citizens decided, in a Garden and a fitness/wellness center at
special election, to permit homes to be the Cerritos Senior Center were dedicated
built under strict residential in 2006 to the community.






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