| Growing your business with the use of video | | | | to offer. |
| marketing, and how to maximize the power of | | | | A thirty second video can be three times as effective |
| pre-sales by pre-selling YOUR product. | | | | as the traditional five page sales letter. Why? Video |
| When it comes to marketing on the web it seems like | | | | marketing offers consumers what they want-access |
| there's always some new, innovative technique taking | | | | to information in an easy to understand medium that |
| the world by storm and helping marketers to make | | | | requires a minimum of effort on their part. |
| money hand over fist. In today's virtual economy that | | | | Along with video marketing you can easily increase |
| something is video marketing. Video marketing | | | | the power of your marketing campaign by offering |
| provides a new kind of advertising to today's virtual | | | | pre-sales of your product. What does a pre-sale do? It |
| consumers and gives Internet marketers the chance | | | | offers the customer the opportunity to be guaranteed |
| to get their feet wet in an area of business that's new | | | | a copy of your latest product before it has even had |
| to them but has been making money for other | | | | the chance to hit the shelves-virtually speaking, of |
| businesses for generations. | | | | course. This takes the guesswork out of whether or a |
| When you're talking about the online consumer you're | | | | not a product is going to be available when the time |
| talking about a group of individuals that have the long | | | | comes to take an order. |
| term attention span of a three year old…with | | | | More importantly, pre-sales serve to whet your buyers |
| ADD… after drinking a liter of Coke. They want | | | | appetites for anything and everything that you care to |
| to see the information they want right at the very | | | | give them. If you really want to punch the power of a |
| beginning, and if they can't do that they're going to | | | | pre-sale offer the customer a sneak peek when they |
| quickly lose interest and move on to something else. | | | | place their pre-order. This can be a ten or fifteen |
| This is why marketers who have elected to stick with | | | | minute clip of a video, the first chapter or two of an |
| the old method of posting sales letters on their sites | | | | e-book or a simplified version of your latest software. |
| rather than take advantage of video marketing are | | | | This gives them the chance to see firsthand what you |
| losing customers hand over fist. They can't get their | | | | have to offer, and it takes a lot of the guesswork out |
| audience to sit still long enough to see what they have | | | | of buying on the Internet. |
| to offer! | | | | Video marketing and pre-sales offer you a |
| Video marketing brings the power of television to the | | | | tremendous opportunity to build sales and make a |
| Internet. Visitors don't have to read. All they have to do | | | | profit, and the two of them working together will |
| is check out the hip, hot, interesting and informative | | | | provide you with exactly what you need-a way to |
| video that you have uploaded to your site (which, | | | | grab and keep your customers' attention and seal the |
| incidentally, can be effectively made using just about | | | | sale in no time at all. |
| any kind of digital camcorder) and see what you have | | | | |